Nowadays, the tourism industry requires continuous investment into new technologies, preferably for mobile use, in order to keep attracting visitors” and therefore, highlighting the need for destinations to be innovative. Therefore, such competitive environment impose the academics to make extra efforts to keep the industry on the track, so this study tries to explore the influence of combining Augmented Reality and Virtual Reality applications on tourist experience and investigate the benefits they get and the difficulties they experience while using such applications. A quantitative method was the most appropriate method for this study; a well-structured questionnaire was designed and distributed in national museum of natural history in Washington Dc. The findings reveal that Augmented Reality and Virtual Reality are promising technologies that can have wide impact on enhancing tourist experience before, and during the visits. This study recommends combining Augmented Reality and Virtual Reality together in order to maximize the exciting of tourists’ experience.
Marzouk, A., Maher, A., & Mahrous, T. (2019). The Influence of Augmented Reality and Virtual Reality Combinations on Tourist Experience. مجلة کلية السياحة والفنادق - جامعة مدينة السادات, 3(2), 1-19. doi: 10.21608/mfth.2019.71071
MLA
Asmaa Marzouk; Azza Maher; Toka Mahrous. "The Influence of Augmented Reality and Virtual Reality Combinations on Tourist Experience". مجلة کلية السياحة والفنادق - جامعة مدينة السادات, 3, 2, 2019, 1-19. doi: 10.21608/mfth.2019.71071
HARVARD
Marzouk, A., Maher, A., Mahrous, T. (2019). 'The Influence of Augmented Reality and Virtual Reality Combinations on Tourist Experience', مجلة کلية السياحة والفنادق - جامعة مدينة السادات, 3(2), pp. 1-19. doi: 10.21608/mfth.2019.71071
VANCOUVER
Marzouk, A., Maher, A., Mahrous, T. The Influence of Augmented Reality and Virtual Reality Combinations on Tourist Experience. مجلة کلية السياحة والفنادق - جامعة مدينة السادات, 2019; 3(2): 1-19. doi: 10.21608/mfth.2019.71071