Practices of Tourism Innovation in Tourism Industry: The Case Study of Egypt

Document Type : Original Article

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Faculty of Tourism and Hotels, University of Sadat City

Abstract

This research aims to study the importance of tourism innovation in tourism destinations which include product innovation, process innovation, organizational innovation, marketing innovation, technology innovation, green innovation, and social innovation. The research focuses on the case of Egypt and to what extent the Egyptian tourist destination adopts tourism innovation practices?. To achieve the aim of the study, the research relied on the qualitative approach (the case study). The process of tourism innovation in the Egyptian tourist destination identified by describing and analyzing innovative practices in the Egyptian tourism industry through reviewing reports and studies that dealt with tourism innovation practices in Egypt. The results showed that many innovative practices include all aspects of tourism innovation that can contribute to supporting Egypt's competitiveness as a tourist destination.

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