Potentials Benefits of Applying Three Dimensional Hologram Technology (3DHT) in The Hotel Industry

Document Type : Original Article

Authors

Faculty of Tourism and Hotels, University of Sadat City

Abstract

Major progress has taken place in the field of ICT usage in hotel industry. Scientists are working very hard to provide an advanced technology, which can benefit them in many areas. 3D Hologram Technology (3DHT) is one of the most creative of these solutions. 3DHT is not common technology in hotels industry; it is so virgin technology in hotels industry. The research presents essential information about 3DHT, in order to understand the importance of this technology in hotels' departments. A survey has been carried out on a sample of hotels department managers in Cairo. Findings show that, 88.67% of respondents confirmed that 3DHT will be useful, 91.33% of respondents confirmed that Interactive 3D holographic menu will make guests take a good decision about food selecting. 95% of respondents mention that using 3DHT in conferences will add a competitive advantage to hotels. 96% of respondents stated that 3DHT will be a good technology in guest room.

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