Using Importance-Performance Analysis to Identify Factors Affecting the Sustainable Events: Tourists’ Perspective

Document Type : Original Article

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Faculty of Tourism and Hotels, University of Sadat City

Abstract

In this study, the Importance-Performance Analysis (IPA) of sustainable events in Egypt was conducted from the travelers’ and tourists’perspective of sustainable events. The six sustainable events factors identified were venue selection; transport and travel; energy; catering; supply chain; and waste management. The study sample included 408 travellers and tourists visiting Egypt. The IPA grids illustrated that the Value factors fell into the Concentrate Here quadrant; were “catering” with 5 sustainable events items i.e (awareness of green aspects, environmental policy and action plan, the use of water and energy-efficient kitchen appliances, compost or anaerobically digest the waste food and environmentally friendly manner for cleaning) and “supply chain” related services with 4 sustainable events items. They were environmental provenance, recycling, and other waste reduction policies, venue sustainability requirements, and monitoring and measurement standards. Furthermore, Venue selection; transport and travel; energy; supply chain; and waste management were identified in the Keep Up the Good Work quadrant.

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