Rebooting human resources: Upskilling for artificial intelligence in the Egyptian hotel sector

Document Type : Original Article

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Faculty of Tourism and Hotels, Fayoum University

Abstract

Artificial Intelligence (AI) is the most recent technological trend that is increasingly being integrated into our daily lives. AI is used in a variety of fields. As a result, one of the most important fields to benefit from these technologies is employees. On the other hand, it threatens to change jobs. Tourism and hospitality businesses around the world are increasingly relying on robotics, artificial intelligence, and service automation (RAISA) technologies. It has been largely ignored in the Egyptian tourism and hospitality industries because there is little research on this topic. As a result, there is a dearth of research on artificial intelligence and employee performance in the hotel sector. The research aims to look into the impact of artificial intelligence on employee performance in the hotel sector and explore the reasons for the reluctance of hotels in Egypt to apply modern technology. data were gathered from managers and employees working in five-star hotels in greater Cairo, Egypt, while primary data was gathered through an empirical study conducted by questionnaire on a convenience sample of employees and managers in hotels, and the data were analyzed using frequencies and descriptive analysis. Finally, using SPSS version 25, simple linear regressions were used to test the influence of artificial intelligence contains on employee performance in the hotel sector. The results illustrate that the hotel employs artificial intelligence; additionally, there is a relationship between artificial intelligence dimensions and employee performance dimensions. Finally, the results indicate that the total dimensions of artificial intelligence have a significant impact on employee performance dimensions in the hotel sector. Efficiency has the greatest impact on employee performance, followed by ease of use, whereas Automation has no significant impact on total employee performance dimensions. The research suggests conducting similar studies in other sectors in Egypt as well as the same sector outside Egypt to test the generalizability of its findings, so this research may be considered one of the limited studies that discuss the impact of artificial intelligence on employee performance in the hotel sector.
 

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