The Impact of Website quality of Hajj and Umrah companies on improving pilgrims’ satisfaction

The aim of the research is to determine the nexus between the quality of Hajj and Umrah firms' websites and pilgrims' and visitors' satisfaction; and to assess the possible effect of website quality on pilgrims' satisfaction. To arrive at the findings, the researchers used a descriptive analytical approach to collect primary and secondary data. A questionnaire was created online via Google Form and disseminated to clients of Hajj and Umrah companies in Madinah to meet the research's objectives in the field (Umrah pilgrims). The SPSS v25 application was used to statistically analyze the data.The research found that the Hajj and Umrah companies' application to the dimensions of website quality is moderate; the nexus between the quality dimensions of Hajj and Umrah companies' websites and pilgrims' satisfaction is a statistically significant correlation; the quality of the website for Hajj and Umrah organizations has a positive significant impact on boosting pilgrim satisfaction. According to the findings, Hajj and Umrah companies in Madinah should work with their management to improve their website's quality of information and design in order to increase pilgrim happiness, which should include the availability of several languages on the site.