The Egyptian tourism destination is suffering severe losses since 2011. Travel agencies business, among others, is one of the most affected sectors during the current crisis. Given that, this study aims to empirically investigate high-level management actions during crises with emphasize on the travel agencies business in Egypt. A quantitative questionnaire is designed and data is collected from 211 managers in different types of travel agencies in Egypt. The findings reveal that marketing actions should be adopted as the top crisis management focusing on co-marketing with other tourism suppliers (e.g. airlines and hotels), provide special offers with discounted rates, targeting new market segments, and marketing and promotion of new products (e.g. special events). Also, the actions associated with government support are among the most important crisis management actions to be adopted, such as request long-term government assistances, and request an installment payments agreement (e.g. taxes, loans). Moreover, the results indicate that travel agencies type (A, B, or C) and ownership structure (national, foreign, or partnership) are the main characteristics influencing travel agencies actions during crises. This study presents a list of actions that can help travel agencies managers in Egypt on relieving the negative effects of a crisis and supporting the development of an efficient crisis management action plan.
Ragab, A., & Shehawy, Y. (2017). Crisis Management Actions in the Egyptian Travel Agencies: A Managerial Perspective. مجلة کلية السياحة والفنادق - جامعة مدينة السادات, 1(1), 111-131. doi: 10.21608/mfth.2017.26071
MLA
Ahmad Ragab; Yasser Shehawy. "Crisis Management Actions in the Egyptian Travel Agencies: A Managerial Perspective". مجلة کلية السياحة والفنادق - جامعة مدينة السادات, 1, 1, 2017, 111-131. doi: 10.21608/mfth.2017.26071
HARVARD
Ragab, A., Shehawy, Y. (2017). 'Crisis Management Actions in the Egyptian Travel Agencies: A Managerial Perspective', مجلة کلية السياحة والفنادق - جامعة مدينة السادات, 1(1), pp. 111-131. doi: 10.21608/mfth.2017.26071
VANCOUVER
Ragab, A., Shehawy, Y. Crisis Management Actions in the Egyptian Travel Agencies: A Managerial Perspective. مجلة کلية السياحة والفنادق - جامعة مدينة السادات, 2017; 1(1): 111-131. doi: 10.21608/mfth.2017.26071
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