Study the impact of drama on Egyptian tourist destination image

Document Type : Original Article

Authors

1 Tourist Specialist, Ministry of tourism

2 Faculty of Tourism and Hotels, University of Sadat City

Abstract

Egypt as a tourist country has many tourist attractions. Building a mental image in potential markets and improving it in existing markets to identify its attractive elements, products and services. It is universally recognized that the mental image of a tourist destination effectively influences the making of purchasing decisions Tourists, and thus became movies and serials that are photographed in places of tourism as an indirect marketing tool and have an effective impact on the mental image of the tourist destination and the decisions of the purchase of tourists, can be defined as tourist films that are filmed in tourist attractions and archaeological sites is not a means of marketing But only to create and develop new products. The problem of the study was the lack of exploitation of the visual media serials and films in the promotion of tourism to Egypt, through photography in the places of tourism and archaeological. The study was based on the use of the analytical descriptive method in describing the phenomenon and analyzing the data and information. The study included the concepts of the study beginning with the concept of mental image, its components, the importance and role of the mental image, in addition to its components, The decision to buy the tourists and the concepts of television drama as a tool of tourism promotion and introduction to the media tourism and visual media used in tourism marketing, an introduction to television drama and maximize the marketing value and impact on the image.

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