Factors influencing the e-learning effectiveness and its reflection on learning quality: The role of hospitality students' perception

Document Type : Original Article

Authors

Hotel Management Department, Faculty of Tourism and Hotels, University of Sadat City

Abstract

This study examines the effect of five factors namely; administrative support, course design, instructor characteristics, learner characteristics, and technical support on the effectiveness of E-learning among students enrolled in hospitality management programs. In addition, investigates the relationship between the effectiveness of E-learning and its quality taking into consideration the role of students’ perception. 250 responses gathered from undergraduate students enrolled in the University of Sadat City in Egypt were analyzed using PLS-SEM. Contrary to the expectations of the study model, the results showed an insignificant relationship between instructor characteristics and E-learning effectiveness. On the other hand, the results showed a positive relationship between the other four factors and E-learning effectiveness. Moreover, E-learning effectiveness showed a positive relationship with students’ perceptions of E-learning, in addition, students’ perceptions of E-learning showed a positive relationship with the quality of E-learning. The research provides a theoretical contribution to bridging the gap in studies related to E-learning in hospitality higher education. Practically, the research provides hospitality higher education institutions with recommendations to understand the barriers to E-learning. Limitations and potential directions for future research were also presented.

Keywords