Restaurants' customers' attitudes toward menu sustainability and sustainable food

Document Type : Original Article

Authors

Fayoum University, Faculty of Tourism and Hotels, Hotels Studies Department

Abstract

A sustainable menu is a menu that considers ecological, environmental, and ethical aspects, seasonally, locally sourced, and organically grown ingredients, and ultimately promotes the continuous well-being of ourselves and our planet. Therefore, the goal of this study is to find out how customers feel about sustainable hotel menus. Also, consumers' attitudes toward green products are affected by their tendency to value environmental benefits or environmental performance. A sample of 421 green-star hotel guests in Hurghada responded to a questionnaire SPSS version 26 was used to analyze the data. According to the findings of this study, hotel customers' awareness of menu sustainability influences their decision to choose healthy and environmentally friendly menu options. Additionally, it concludes that there are differences among the sample responses of the study regarding the attitudes of hotel customers toward menu sustainability concerning gender, age, and educational level.

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