The Role of Conflict Management in Improving the Creative Behavior of Employees in Airlines

Authors

1 Tourism Studies Dept – University of Sadat City

2 Tourism Studies Dept., University of Sadat City

Abstract

Conflict is impossible to be avoided but possible to be managed. So, conflict can be healthy if it is managed effectively. This paper aims to explore the role of conflict management in improving the creative behavior of employees who work in the airlines. A mixed-method was applied to collect data; a questionnaire and in-depth interview. A simple random method was used. 486 questionnaires were valid for statistical analysis. Single and multiple regression analyses were utilized to investigate the role of conflict management in enhancing the creative behavior of employees. The results show that three styles of conflict management, namely integrating, obliging, and compromising have a positive effect on creative behavior while dominating and avoiding styles have a negative effect. The study recommends that the managers of airlines in Egypt should pay more attention to the most effective method while dealing with conflict. The managers can use integrating, obliging, and compromising conflict management styles, which play a vital role in improving the creative behavior of employees.
 

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