The Impact of Green Organizational Culture on the Green Organizational Reputation of Tourism and Hotel Establishments: The Moderating Role of Green Organizational Identity

Document Type : Original Article

Authors

1 Hotel Management Department - Faculty of Tourism and Hotels - University of Sadat City

2 Tourism Studies Department– Faculty of Tourism and Hotels – University of Sadat City

Abstract

The study aimed to assess the impact of green organizational culture on both green organizational identity and green organizational reputation, as well as measure the impact of green organizational identity on green organizational reputation. The study also aimed to assess whether green organizational identity plays a modifying role in the relationship between green organizational culture and green organizational reputation in five-star hotels and tourism companies' category (A). The study relied on the descriptive analytical approach as well as the questionnaire form to verify the objectives of the study. 762 questionnaires were distributed to a sample of workers in five-star hotels and tourism companies' category (A) in Cairo Governorate while only 665 questionnaires were analyzed. The results of the study showed that there is a significant and positive impact of both the green organizational culture and the green organizational identity on the green organizational reputation in five-star hotels and tourism companies' category (A). The results showed that the green organizational culture has a moral and positive impact on the green organizational identity. Finally, the results highlighted that green organizational identity plays a modified role in enhancing the impact of green organizational culture on the green organizational reputation of five-star hotels and tourism companies’ category (A).
 

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