The study aims primarily to investigate the impact of social media marketing on different levels of brand awareness among customers of Egyptian restaurants. The study primarily relied on one of the prominent models of brand awareness, which analyzes brand awareness into four main dimensions: brand recognition, brand recall, brand top of mind, and brand dominance. An electronic survey form was formulated using Google Forms to gather opinions from a random sample of 399 Egyptian restaurant customers. The study found a positive impact of social media marketing on various levels of customer awareness of the studied brand, represented by the customer's ability to recognize the restaurant's brand, their ability to recall that brand, its prevalence, and its dominance over customers to the extent that it leads to purchasing from that restaurant.
Ibrahim Al-Nadouri, I., & Ajwa, Y. (2023). The Impact of Social Media Marketing on Customer Brand Awareness Levels for Restaurants. مجلة کلية السياحة والفنادق - جامعة مدينة السادات, 7(2), 78-100. doi: 10.21608/mfth.2023.323054
MLA
Islam Ibrahim Al-Nadouri; Youssef Ajwa. "The Impact of Social Media Marketing on Customer Brand Awareness Levels for Restaurants". مجلة کلية السياحة والفنادق - جامعة مدينة السادات, 7, 2, 2023, 78-100. doi: 10.21608/mfth.2023.323054
HARVARD
Ibrahim Al-Nadouri, I., Ajwa, Y. (2023). 'The Impact of Social Media Marketing on Customer Brand Awareness Levels for Restaurants', مجلة کلية السياحة والفنادق - جامعة مدينة السادات, 7(2), pp. 78-100. doi: 10.21608/mfth.2023.323054
VANCOUVER
Ibrahim Al-Nadouri, I., Ajwa, Y. The Impact of Social Media Marketing on Customer Brand Awareness Levels for Restaurants. مجلة کلية السياحة والفنادق - جامعة مدينة السادات, 2023; 7(2): 78-100. doi: 10.21608/mfth.2023.323054
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