Interest in digital talent has increased in the era of the Corona pandemic, where digital talent has become one of the most important skills that airline workers must acquire to contribute to the realization of Egypt's Vision 2030. Interest in it has recently increased as a concept focused on attention to digital capabilities, talent and effective skills in the human element The study aimed to explore the impact of digital talent on sustainable performance at EgyptAir. to achieve the objective of the study, A total of 384 survey forms were distributed electronically through social networking sites to Egypt Air employees, while 302 forms were analyzed. The study found that EgyptAir is characterized by a high level of sustainable performance, with higher economic performance, then environmental performance, and finally social performance, there is also a moral and direct correlation between digital talent management and its five dimensions and sustainable performance and its three dimensions. There is also a moral and positive impact of digital talent management and its five dimensions on sustainable performance and its three dimensions at EgyptAir. The study recommends attention to developing strategies for maintaining digital talent by providing a supportive environment that satisfies their needs and upgrades their skills. Airlines should also adopt modern performance appraisal systems for their employees that consider the environmental dimension as a standard when evaluating. Sustainable performance management should also be designed and implemented by relying on green standards for performance management for all departments, such as: waste reduction, reduction of resource waste, application of environmental policies and procedures.
Al-Nagar, H., Fahmy, T. M., Gaafar, H. . A., & Emam, M. . E. (2023). The Impact of Digital Talent Management on The Sustainable Performance of Egypt Air. مجلة کلية السياحة والفنادق - جامعة مدينة السادات, 7(2), 23-41. doi: 10.21608/mfth.2023.328225
MLA
Hend Al-Nagar; Toka Mahrous Fahmy; Hebattalah ali Gaafar; Mahmoud Elsayed Emam. "The Impact of Digital Talent Management on The Sustainable Performance of Egypt Air". مجلة کلية السياحة والفنادق - جامعة مدينة السادات, 7, 2, 2023, 23-41. doi: 10.21608/mfth.2023.328225
HARVARD
Al-Nagar, H., Fahmy, T. M., Gaafar, H. . A., Emam, M. . E. (2023). 'The Impact of Digital Talent Management on The Sustainable Performance of Egypt Air', مجلة کلية السياحة والفنادق - جامعة مدينة السادات, 7(2), pp. 23-41. doi: 10.21608/mfth.2023.328225
VANCOUVER
Al-Nagar, H., Fahmy, T. M., Gaafar, H. . A., Emam, M. . E. The Impact of Digital Talent Management on The Sustainable Performance of Egypt Air. مجلة کلية السياحة والفنادق - جامعة مدينة السادات, 2023; 7(2): 23-41. doi: 10.21608/mfth.2023.328225
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