The Influence of Hotel Restaurants’ Sustainable Practices on Customers’ Attitudes and Behavioral Intentions: Guest Satisfaction as a Mediator

Document Type : Original Article

Authors

1 Minia University, Faculty of Tourism and Hotels, Hotel Management Department

2 The Higher Institute for Tourism and Hotels, Hurghada

Abstract

This study aims to examine the influence of sustainable practices on customer satisfaction and behavioral intentions in hotel restaurants. This study proposes and evaluates a structural equation model to analyze and assess the influence of sustainable practices on customers' attitudes and behavioral intentions. A questionnaire, created as a self-reported survey was used to gather information from a sample of 301 green hotel guests who have recently experienced the services of green hotels’ restaurants in the Red Sea governorate through convenience sampling. The results reveal how sustainable practices may improve consumer satisfaction and behavioral intentions because guests' expectations are vital and must be fulfilled to get their commitment to green hotel restaurants. In general, this study gives essential insights into the food service sector since it proposes important tactics for food service business managers to enhance their customers' satisfaction and behavioral intentions by supporting sustainable practices in restaurants.

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