Assessing the Impact of Digital Transformation on Organizational Culture: A Study Applied to Egyptian Hotels

The purpose of this study is to develop a method to identify important barriers to Digital Transformation in the effective development of organizational culture under current conditions and to assess how digital transformation affects organizational culture using the example of an Egyptian hotel. Design/methodology/approach. This research introduces a theoretical framework comprising two key elements. The study employed a self-administered survey to gather data from full-time employees working in the rooms division of a five-star hotel. Various statistical analyses were used to assess the proposed model in this paper. The analyses included confirmatory factor analysis, reliability analysis, validity analysis, and examination of standardized path coefficients. The study found that digital transformation factors impact on organizational culture of employees in the rooms division of a five-star hotel. Hotel chains must be ready to adapt and develop continuously as the process of digital transformation continues. Employees are to be encouraged to test new technologies and acquire them. Attention should be paid to the effects and development of digital transformation projects. Key performance indicators (KPIs) for revenue growth, employee satisfaction, and guest and operational satisfaction should also be monitored.