The Effect of Internal Marketing on Job Performance in Hotels and Travel Agencies: The Mediating Role of Knowledge Sharing

Ezzat Hashad, Mohammed; Mohamed Hussien, Ismail; Hani Abd-Elhady, Mohamed; Elsayed Ibrahim Abouelenien, Rania

doi:10.21608/mfth.2023.330955

The Effect of Internal Marketing on Job Performance in Hotels and Travel Agencies: The Mediating Role of Knowledge Sharing

Document Type : Original Article

Authors

¹ Hotel Management, Faculty of Tourism and Hotels, University of Sadat City, Egypt.

² Hotel Management, Faculty of Tourism and Hotels, University of Sadat City, Egypt

³ Tourism studies department, Al-Alson High Institute for Tourism and Hotels, Egypt.

⁴ Hotel Studies, Higher Institute for Tourism and Hotels Luxor – (Egoth), Egypt

10.21608/mfth.2023.330955

Abstract

The purpose of this study is to assess the impact of tourism and hotel employees' perceptions of internal marketing on their job performance, as well as the impact of their knowledge-sharing behavior as a mediator. The data of 390 employees were collected from five-star hotels and category-A travel agencies in Egypt and PLS-SEM approach was adopted and executed by the WarpPLS program version 7.0. The PLS-SEM results revealed that job performance is positively affected by internal marketing, also, this relationship is mediated by knowledge-sharing behavior. The results of this study provide insight into internal marketing and knowledge-sharing behavior as important factors in increasing job performance in the tourism and hotel businesses. In this regard, tourism and hotel businesses would be able to gain novel perspectives on improving employee performance.

Keywords