Ecogamification Impact on Sustainable Tourist Behavior

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Department of Tourism Studies - Faculty of Tourism and Hotels - University of Sadat City

Abstract

The study aimed to measure the impact of ecogamification on the sustainability of tourist behavior. Gamification is considered one of the modern and innovative trends in the field of information technology, as technology has been used in recent years to motivate and support individuals towards beneficial individual and group behaviors. The field study was based on designing a survey form that consisted of: A number of variables include the variables of the study, as (394) survey forms were analyzed out of 406 that were distributed to a sample of tourists. The study concluded that there is a direct relationship between environmental gamification and the sustainability of tourist behavior. The results also showed positive trends for tourists towards environmental gamification. The study recommended a set of recommendations for decision-makers in tourist destinations, and some experts in technology to design specific games that help develop sustainability to influence tourism. The behavior of tourists, the most important of which is that decision makers in the tourism and environmental fields must provide support for game development technology projects with the aim of encouraging them to design environmental games on an ongoing basis. Tourism organizations must also hold workshops for those in charge of tourism marketing, programming and information technology experts, and specialists in psychology and sociology to exchange experiences. Related to environmental gamification and its applications to positively influence tourist behavior.

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