The Effect of Artificial Intelligence on Strategic Agility of Airlines: EgyptAir as a case study

Authors

1 Tourism Studies Department - High Institute for Tourism and Hotels 6 October city

2 Tourism Studies Department- Faculty of Tourism and Hotels Management Helwan University

Abstract

The adoption of artificial intelligence applications has expanded in various companies and sectors, including the aviation industry, due to the numerous positive effects of using AI applications in supporting performance and competitive capabilities. The study aims to evaluate the impact of AI and its three applications (chatbots, forecasting, and robots) on strategic agility in airline companies. To achieve the study's objective, a questionnaire was designed and distributed to a random sample of employees in EgyptAir branches in Cairo and Giza governorates. 352 questionnaires were distributed, and 312 valid questionnaires were analyzed. The study's results showed that artificial intelligence has a significant and positive impact on strategic agility in EgyptAir company. The results also highlighted that forecasting having the strongest impact on strategic agility, followed by chatbots and finally robot.

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