Green Work Engagement and Green Competitive Advantage in Five-Star Hotels and Travel Agencies: The Role of Green Creativity

Document Type : Original Article

Authors

1 Hotel Management Department, Faculty of Tourism and Hotels, University of Sadat City, Sadat City, Egypt.

2 Hotel Management Department, Alson Higher Institute for Tourism and Hotel Management, Egypt

3 Tourism Studies Department, Faculty of Tourism and Hotel Management, Helwan University, Egypt

4 Hotel Management, Pharaohs Higher Institute for Tourism and Hotels, Egypt

Abstract

Organizations are shifting their strategies and priorities towards more green-oriented agendas. This study investigates the impact of green work engagement (GWE) on green competitive advantage (GCA) and the mediating role of green creativity (GC). This study surveyed five-star hotels and category-A travel agencies in the Greater Cairo region in Egypt. 413 surveys were obtained and analyzed using the PLS-SEM technique by WarpPls statistical software. Results indicate that green work engagement positively impacts green creativity and green competitive advantage. In addition, GC positively impacts GCA and mediates the link between GWE and GCA. The research contributes to the existing literature by establishing the link between green work engagement and green competitive advantage in the tourism and hospitality industry, supporting the Componential Theory of Creativity.

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