The Repercussions of Exchange Rate Liberalization on the Economic Performance of Class “A” Tourism Companies in the Arab Republic of Egypt

Since the presence of tourists in any host country is correlated with the exchange rate prices therein, the exchange rate is thought to be a major tool that directly affects the relationship between local and foreign prices. It is also frequently the most effective tool in attracting foreign tourists to Egypt, as these travelers look for destinations that align with their budgets and the value of their home currency relative to that of the destination. The demand for a particular tourist site and the decision made by travelers to visit there may be influenced by the currency rate, The study aims to identify the repercussions of exchange rate liberalization on the economic performance (sales, costs, employees, investment) of Class “A” tourism companies in the Arab Republic of Egypt, The descriptive approach survey method was used as a quantitative research method using the questionnaire as a tool for collecting data., The sample of the study is managers of Egyptian “A” tourism companies in the Arab Republic of Egypt, who number (328) and represent (14.77%) of the total study population of (2220) “A” tourism companies in the various governorates of Egypt, which deal with domestic and foreign tourism, A questionnaire was prepared, designed, and codified to be applied to the primary study sample, The most important results were There is a direct relationship and a statistically significant significant effect between the repercussions of exchange rate liberalization and two dimensions (sales, costs),There is an inverse relationship and a statistically significant significant effect between the repercussions of exchange rate liberalization and two dimensions (employees, investment) of the economic performance of category “A” tourism companies in the Arab Republic of Egypt, The study recommends by exploiting the difference in the exchange rate of the Egyptian pound with the currency of other countries to promote the Egyptian tourism product and attract new tourist markets by focusing on marketing campaigns and promotional programs for tourism programs.