The technological and digital revolution, communication technology, and the internet have led to the emergence of the digital economy and the importance of digital transformation in the tourism and hospitality industry to achieve sustainability. This research aimed to explore the relationship between the adoption of digital economy policies and digital transformation in the Egyptian tourism and hospitality industry. The research also aimed to study the relationship between the adoption of digital economy policies and the sustainability of the Egyptian tourism and hospitality industry, in addition to identifying the relationship between digital transformation practices and the sustainability of the tourism and hospitality industry in Egypt. To achieve these goals, the study relied on a descriptive-analytical approach. 317 responses were analyzed for a random sample of employees in the tourism companies’ category (A) and five-star hotels in Greater Cairo using SPSS V.26 software. The results showed that the adoption of digital economy policies affects the digital transformation of tourism and hotel companies in Egypt, in addition to its impact on the sustainability of the Egyptian tourism and hospitality industry. The results also proved that there is a relationship between digital transformation practices in Egyptian tourism and hotel companies and the sustainability of the Egyptian tourism and hospitality industry. Considering these results, the research recommended the need for state support for digital economy policies and overcoming any obstacles to digital transformation in tourism and hotel establishments, as this will have a significant impact on achieving the sustainability of the tourism and hospitality industry in Egypt.
Mohamed Hussien, I., Soliman Shawaly, A., & Ezzat Hashad, M. (2022). The Impact of Adopting Digital Economy Policies on Digital Transformation and Sustainability in the Tourism and Hospitality Industry: Egypt as a Model. مجلة کلية السياحة والفنادق - جامعة مدينة السادات, 6(2), 85-109. doi: 10.21608/mfth.2023.343729
MLA
Ismail Mohamed Hussien; Abdelfattah Soliman Shawaly; Mohammed Ezzat Hashad. "The Impact of Adopting Digital Economy Policies on Digital Transformation and Sustainability in the Tourism and Hospitality Industry: Egypt as a Model". مجلة کلية السياحة والفنادق - جامعة مدينة السادات, 6, 2, 2022, 85-109. doi: 10.21608/mfth.2023.343729
HARVARD
Mohamed Hussien, I., Soliman Shawaly, A., Ezzat Hashad, M. (2022). 'The Impact of Adopting Digital Economy Policies on Digital Transformation and Sustainability in the Tourism and Hospitality Industry: Egypt as a Model', مجلة کلية السياحة والفنادق - جامعة مدينة السادات, 6(2), pp. 85-109. doi: 10.21608/mfth.2023.343729
VANCOUVER
Mohamed Hussien, I., Soliman Shawaly, A., Ezzat Hashad, M. The Impact of Adopting Digital Economy Policies on Digital Transformation and Sustainability in the Tourism and Hospitality Industry: Egypt as a Model. مجلة کلية السياحة والفنادق - جامعة مدينة السادات, 2022; 6(2): 85-109. doi: 10.21608/mfth.2023.343729
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