The Application of Sustainable Competitive Advantage Tools in Resorts: A Case Study of the Red Sea Region

Document Type : Original Article

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Hospitality Management Department, the Higher Institute for the specific studies, Giza

Abstract

The objective of the study is to evaluate the sustainable and quality competitive advantage in hospitality that comes from welcoming services. The hospitality industry is ended from the perspective of organization and predictable at how businesses should be deliberate to be friendly with the perception of the guest to demonstrate if the aim works. This research tries to start towards a better understanding of how the interaction between a host and a guest might lead to a conception of Commercial Friendship (CF), which comes from a link on an emotional and personal level. Research questions are specified in through newest way using a mixture of verbal, behavioral, and psychophysical measures. This study includes a broader knowledge of how various factions of department heads, supervisors, and workers view their preparedness for the hotel's quality management activities and performance. In the Red Sea area, a survey was structured across a random sample of executives, directors, and other employees. To assess substantial variation or data processing, simple percentages, T-tests, and ANOVA were utilized. Participants demonstrate the most important factors affecting quality socio-cultural activities, business perfection achievement, and assisting supervisors, policymakers, and TQM professionals in increasing the knowledge of Sustainable Competitive Advantage evaluation in their resorts.

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