Using Virtual Reality to Revitalize the New Year Festival (Wpt-rnpt Festival): Egyptian Domestic Tourist perspective

Document Type : Original Article

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Tourism Studies Department - Faculty of Tourism and Hotels - Alexandria University

Abstract

Recently, tourist activities have been greatly impacted by festival tourism. Also, virtual events are new types of event experiences that the media world has proposed recently. These are thought to benefit the tourism sector as well as tourists in cases where physical attendance is not feasible. The purpose of this study is to clarify the New Year festival (wp-rnpt festival) and revitalize it nowadays by using virtual reality (VR). In order to answer the study's questions, a questionnaire form was distributed among Egyptian tourists in a quantitative approach, and SPSS (Version 26) was used to examine the 440 valid submitted forms. The result revealed that Egyptian tourists who visited or might visit the Dendera Temple in Luxor and Egyptian tour guides who frequently had tours with tourists in the temple were excited about the idea of using VR technologies to revitalize the ancient New Year festival virtually. Therefore, it is recommended for the Egyptian tourist authorities to include festival events in the Egyptian tourist agenda, and they have to encourage Egyptian travel companies to include festival events in their programs or plan unique itineraries for attending festival events.

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