Green HRM and Employees' Eco-Innovation in Five-star Hotels and Travel Agencies: The Moderating Role of Green Transformational Leadership

Document Type : Original Article

Authors

1 Hotel Management, Faculty of Tourism and Hotels, University of Sadat City, Egypt.

2 Hotel Management, Faculty of Tourism and Hotels, University of Sadat City, Egypt

3 Surveying of Natural Resources, Environmental Studies and Research Institute - University of Sadat City, Egypt.

4 Hospitality Management, King Mariot Higher Institute of Tourism and Hotels Alexandria, Egypt.

Abstract

Eco-innovation has become a top priority for hospitality and tourism organizations in today's competitive market. Therefore, this study investigates the effect of green HRM on employees' eco-innovation in five-star hotels and travel agencies with a focus on green transformational leadership as a moderator. The study utilized the PLS-SEM approach with WarpPLS software version 7.0 to analyze 402 responses gathered from employees of five-star hotels and travel agencies in Greater Cairo. Results revealed a positive impact of green HRM on employees' eco-innovation. In addition, green transformational leadership has a positive effect on green HRM and employees' eco-innovation. Furthermore, green transformational leadership has a positive moderating effect on the relationship between green HRM and employees' eco-innovation. The study offers practical guidance for managers and practitioners, emphasizing green transformational leadership as a key bridge to unlocking employees' eco-innovation.

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