The Role of Strategic Agility in Enhancing Competitive Advantage in Five-Star Resorts in Egypt

Document Type : Original Article

Authors

Hotel Management Department, Faculty of Tourism and Hotels, Sadat City University

Abstract

In response to major changes in the current work environment, the strategic agility approach is one of the modern methods. The strategic agility approach should take into account the relationship between strategic agility and enhancing competitive advantage while paying attention to the rapidly changing environment in the hospitality sector at the same time. The current study aims to identify the extent of using strategic agility components in resorts in Egypt and their relationship to competitive advantage. To achieve this goal, several sub-goals emerged, namely identifying the relationship between the dimensions of strategic agility and their relationship to competitive advantage in resorts in Egypt and also conducting a comparison between resorts to determine the extent of the availability of competitive advantage in any of them. To achieve this goal, a survey form was designed for employees and distributed to a random sample of the study community in the five-star resorts in Cairo, El Gouna, Hurghada, and Sharm El Sheikh. The research sample numbered 26  resorts. (379) Questionnaire forms were analyzed on a random sample of workers in the various resort departments in the resorts under study. The research results showed that there is a positive impact of the dimensions of strategic agility and that there is a statistically significant correlation at a significance level of 0.05 between strategic agility and the dimensions of competitive advantage for the relationship between the two variables. We noticed a positive and significant linear relationship between the four independent variables of strategic agility and its ability to analyze business and organizational agility, which provides managers with the necessary information at the right time for its importance to them in using these ideas to enhance strategic flexibility. The research recommended that resorts adopt the strategic agility approach in the administrative systems of resorts and hotels worldwide.
 

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