The Monetary Patterns’ Political Propaganda of Emperor Augustus on The Alexandrian Issues (Through the Publication of a Collection of Coins from the Egyptian Museum in Cairo)

Document Type : Original Article

Author

Associate Professor at the High Institute of Tourism and Hotels, Mariotia, Haram

Abstract

Throughout the Roman Era, coins were considered the most pervasive articles in everyday life thanks to the simplicity of their transference and circulation. Consequently, Roman rulers and emperors used money expansively in order to disseminate their political propaganda. Subsequently, this study is concerned with publishing some monetary patterns used by Emperor Augustus (27 BC – 14 AD) for the sake of political propaganda during his sovereignty from the mint of Alexandria City. The study encloses the propagation of ten pieces made of bronze metal. They were selected from a collection of 115 coins registered in the Egyptian Museum in Cairo under the private record number S.R.3242. They were found in Jordan and then returned back to Egypt in 2017 AD. This study precisely focuses on selecting the pieces attributed to Emperor Augustus who was regarded as the most important figure in Roman History as he terminated the deterioration and confusion during the Republican Period. Due to his intelligence, he could set up a new political system for the Roman government which is the Imperial System.  After scrutinizing the monetary collection of this study and comparing them to the numismatic catalogues, it turned out that the obverse carries the portrait of the Roman Emperor Augustus, while the reverse bears numerous coin patterns. It is confirmed that these are commonly produced types in large quantities, with many examples listed in numismatic catalogues. Conversely, there are rare types that were not included in the catalogues, possibly due to their limited minting. This study first deals with the dissemination of under-investigated coins using the descriptive, analytical, and comparative approaches. The details are presented in a catalogue format within the text, showcasing the items’ weight in grams, diameter, condition, and estimated date. In addition to this, it contains commentary on them and highlights the rarest types. Additionally, it clarifies the messages that these issues intended to disseminate at that time. It also examines whether the coins of Emperor Augustus, minted by the Alexandria Mint, effectively conveyed the Emperor’s political propaganda messages.                                                                                                                     

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