Exploring the Opportunities of Multi-Sensory Virtual Reality in Tourism Destinations Marketing

Authors

Tourism Studies Department - Faculty of Tourism and Hotels – University of Sadat City

Abstract

Studying the sensory dimensions in tourism experiences is necessary to support decision makers who need to enhance tourism products. In light of the tremendous and successive technological progress in all tourism fields, especially in the field of tourism marketing and the developments occurring in it, multi-sensory virtual reality has emerged and is being used in tourism marketing. Multi-sensory virtual reality provides tourism marketing organizations with the opportunity to present their services and products in a more attractive way. This study aims to explore the opportunities that multi-sensory virtual reality technology can provide in marketing tourist destinations. Using the descriptive analytical approach, and by collecting data from the survey form distributed to 355 employees of Egyptian tourism companies, category "A". The results showed a relationship and a statistically significant effect between the proposals for the success of applying multi-sensory virtual reality in tourism marketing and the opportunities for its application in tourism marketing. The study presented many opportunities to apply virtual reality technology and its impact on the success of marketing campaigns. In addition to reviewing the most prominent challenges that stand in the way of applying multi-sensory virtual reality in tourism marketing. The study also presented a set of proposals and recommendations for tourism marketing and management officials in tourist destinations.

Keywords

Files

Share

How to cite

Statistics