Shaping the Metaverse into Sustainable Travel: Opportunities and Challenges

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Tourism Studies Department, Faculty of Tourism and Hotels - University of Sadat City

Abstract

The metaverse, powered by augmented and virtual reality, can expand the physical world and facilitate seamless interaction between users in both real and virtual spaces. While early-stage research on sustainable tourism and the metaverse is ongoing, scholars have begun developing indicators and instruments to measure destination sustainability, The purpose of this paper is to identify factors that influence sustainable tourism and metaverse, Analysis The Opportunities and Challenges of metaverse technology, This paper applies the quantitative approach; 457 questionnaires were distributed both physically and electronically to employees in tourism field, IT Engineering and tourists in the Egyptian destination regarding the opportunities for using Metaverse technology in tourism destinations, The results revealed that the Metaverse would enhance their interaction with the real world rather than isolate them from it, also the Metaverse could present a significant opportunity to change how respondents live and a significant portion of the sample reported having experienced Virtual Reality (VR) A significant majority of respondents are in favor of integrating both realities into their lives,  This research highlights the metaverse components and techniques that are applied in tourism as well as identified the importance of their implementation, which may help stakeholders to draw policies and visions to improve the visit experience and technological infrastructure, as well as apply the most beneficial AI tools in tourism destinations, This, in turn, enhances economic socio-culture and environmental sustainability in tourism destinations.

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