The Impact of Open Innovation on Organizational Performance in Tourism Companies

Document Type : Original Article

Authors

1 Tourism Studies Department- Faculty of Tourism and Hotels- University of Sadat City

2 Faculty of Tourism and Hotels- South Valley University

Abstract

This study explores the relationship between open innovation and organizational performance within the tourism sector. Open innovation involves leveraging external collaborations to enhance creativity, efficiency, and competitive advantage. Utilizing a quantitative methodology, data were gathered from managers of tourism companies in Greater Cairo and Giza, revealing a strong positive impact of inbound open innovation—such as integrating external knowledge and technologies—on organizational performance. However, outbound open innovation, which involves external commercialization of internal innovations, showed no significant influence. The findings underscore the importance of inbound innovation in driving sustainable growth and competitive success in the tourism industry, emphasizing the value of external knowledge adoption over external knowledge sharing.

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