Evaluation of the Effectiveness of Mobile Boarding Passes Implementation in Egyptian Airlines: A Case Study Based on the Opinions of Traffic officers

Document Type : Original Article

Authors

1 Tourism Studies Department, Faculty of Tourism and Hotels, Luxor University, Egypt

2 Hotel Management Department, Faculty of Tourism and Hotels, University of Sadat City, Egypt

Abstract

The adoption of Mobile Boarding Passes in the aviation industry has gained significant momentum as an effective strategy to improve operational efficiency, reduce passenger wait times, and enhance the overall travel experience. However, within the context of Egyptian airlines, the implementation of Mobile Boarding Pass systems has faced several operational challenges. This study examines the case of Mobile Boarding Pass implementation in Egyptian airlines. the main aims are discovering of opportunities, challenges, benefits of the application process for passengers and Egyptian Airlines. A field study was conducted using a questionnaire as a data collection tool. The questionnaire was designed based on the Kirkpatrick Model of Evaluation, which includes four Dimensions: Reaction of Traffic officers, Knowledge and Skills Acquired, Changes in Work Practices, and Operational Effectiveness of Mobile Boarding Passes Implementation in Egyptian Airlines .A total of 408 questionnaires were distributed to traffic officers, seniors, supervisors, and station managers in Egyptian airlines to identify practical barriers and limitations related to the system's implementation. The results indicate that Mobile Boarding Pass systems have been partially implemented; however, passengers continue to face challenges, including the need for reliable connectivity in airports, robust cybersecurity measures, and the need to visit check-in desks for checking in luggage and printing boarding passes, although they have them on their mobile devices. The study ultimately recommends that airlines implement specific improvements to the system, such as establishing centralized baggage drop-off locations in city centers to facilitate early check-in ahead of the travel date and enhancing airport infrastructure to prevent delays, both of which would enhance the implementation process of Mobile Boarding Pass.

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