The effect of negative cultural impact of tourism on cultural sustainability in Heissa Island, Aswan-Egypt

Document Type : Original Article

Author

Department of Tourism and Archaeology, College of Arts, University of Ha’il, Saudi Arabia. & Department of Tourism, faculty of community development, alneelian university, Sudan.

Abstract

This study explores the negative cultural impacts of tourism on the Nubian community of Heissa Island in Aswan, Egypt. It aims to identify key cultural changes, assess the commodification of local traditions, and examine residents' perceptions of the social and cultural transformations caused by increasing tourism activity. A mixed-methods approach was adopted, combining quantitative data from 162 structured questionnaires with qualitative insights derived from contextual and case study analysis. The findings indicate that tourism has contributed to a decline in the use of the Nubian language, the emergence of unfamiliar social practices such as marriages with foreigners and rising social tensions within the community. Statistical analyses, including Chi-square tests, Pearson correlation, and Cronbach’s Alpha, confirmed the presence of significant relationships and moderate internal reliability. The study recommends the development of culturally sensitive tourism policies, active involvement of local communities in planning processes, and the promotion of sustainable eco-tourism models that safeguard both cultural heritage and the natural environment.

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