The Impact of Smart Technologies on Improving the Quality of Green Services Applying to Aviation Services: Towards Smart Sustainable Tourism

Document Type : Original Article

Authors

1 Lecturer in the Department of Tourism Studies at the Pharaohs Higher Institute of Tourism and Hotels, Mariouteya, Haram- Giza

2 Environmental Consultant at the Ministry of State for Environmental Affairs and Senior Environmental Specialist with the rank of General Manager at the Egyptian Airports Company and Environmental Consultant at an Environmental Consulting Office in Saudi Arabia

3 Lecturer in the Department of Tourism Studies at the Higher Institute of Tourism and Hotels (EGOTH) Alexandria

Abstract

This research examines the impact of smart technologies on the quality of green services provided by airlines. The research methodology includes collecting data through passenger surveys to assess the level of in-flight hospitality services provided onboard, and identifying and studying the most important factors influencing the quality of these services and contributing to increased loyalty. A total of 768 electronic survey forms were distributed to a random sample of passengers on various airlines. The results indicated that airlines have a role in promoting smart sustainable tourism, as most customers prefer to book a flight ticket with a company that offers smart sustainable services, even if the prices are slightly higher. They also emphasized the contribution of smart technologies in improving the customer experience through personalized services, facilitating travel procedures, and enhancing comfort on board aircraft during air travel, which increases customer satisfaction and loyalty to the carrier. The study recommended taking customer feedback into account, as it is of paramount importance to airlines, and developing policies that encourage the implementation and activation of green technology. The Ministry of Civil Aviation should encourage airlines to adopt smart aviation technologies by offering various incentives, such as tax exemptions and subsidizing the cost of replacing polluting aircraft with more fuel-efficient ones. It should also establish mandatory environmental standards to reduce carbon emissions in the aviation sector and apply them to all airlines operating in Egypt and Saudi Arabia. These standards should include developing aircraft fleets, improving fuel efficiency, and reducing environmental impact.

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