The Impact of Social Responsibility Based on Carroll’s Pyramid on Job Performance in Hotels: The Mediating Role of Organizational Loyalty

Document Type : Original Article

Authors

Hotel Management Department, Faculty of Tourism and Hotels, University of Sadat City

10.21608/mfth.2025.447627

Abstract

This study investigates the impact of corporate social responsibility (CSR), based on Carroll’s Pyramid, on job performance in hotels, examining the mediating role of organizational loyalty. A structured questionnaire covering four constructs, employee perceptions of CSR, CSR practices toward stakeholders, organizational loyalty, and job performance, was distributed to employees in four- and five-star hotels in Great Cairo and Sharm El-Sheikh. Of 378 collected surveys, 347 were valid for analysis using partial least squares structural equation modeling (PLS-SEM) via WarpPLS v.7. The findings revealed a direct, statistically significant effect of CSR practices on job performance, and an indirect effect mediated by organizational loyalty. Employees with higher organizational loyalty were found to optimize resources, reduce time waste, and enhance service quality. The study recommends that hotels foster a CSR-driven culture, support employee-focused initiatives, and build strategic partnerships with stakeholders committed to socially responsible practices.

Keywords

Files

Share

How to cite

Statistics