Opportunities and Challenges of Applying Artificial Intelligence in Tourism Education at Egyptian Universities

Document Type : Original Article

Authors

Department of Tourism Studies, Faculty of Tourism and Hotels, University of Sadat City

Abstract

This study aims to explore the opportunities and challenges of applying artificial intelligence (AI) technologies in tourism education at Egyptian faculties of tourism and hotels, in response to labor market demands under the Fourth Industrial Revolution. The study adopted a descriptive-analytical methodology and a quantitative approach through student questionnaires, using a stratified sample from five faculties located in Cairo, the Delta, and Upper Egypt to ensure geographical representation. A total of 323 questionnaires were distributed to students, and 41 personal interviews were conducted with faculty members.
The findings revealed that AI contributes significantly to improving the quality of educational outcomes, providing interactive learning environments, developing students’ skills, and enhancing their competitiveness. However, the study also identified key challenges, including high infrastructure costs, a shortage of qualified personnel, and resistance to change, privacy concerns, and the digital divide.
The study recommends adopting national digital transformation policies that include investing in technological infrastructure, training human resources, updating curricula, and strengthening partnerships with the tourism sector to ensure the effective integration of AI as a strategic tool for advancing tourism education in Egypt.

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