A Suggested Model for Improving Websites of five Star Hotels in Greater Cairo

Document Type : Original Article

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Faculty of Tourism and Hotels, University of Sadat City

Abstract

The study aims at evaluating the websites of the five star hotels in Greater Cairo, as well as proposing a model for improving those websites. The website was defined, its characteristics and the previous models for evaluating the websites of the hotels. The study relied on the questionnaire form and contains a number of axes: The degree of customer satisfaction on the website in terms of ease of access to information, ease of making reservations, ease of navigation between the pages of the site, and the extent of interaction and communication between the site and visitors, and in terms of characteristics and quality of the website of the hotel in general, The questionnaire was distributed to a random sample of 5-star hotels in Greater Cairo. A number of statistical measures were used, including arithmetical mean, standard deviation, regression coefficient and correlation. The results showed that there is a negative evaluation in some of the contents of the websites of the hotels under study. A suggested model was found to improve the websites of the hotels as well as some recommendations, including sweating on the comments and suggestions of visitors to the website of the hotel for use in the process of improving the website, while working to provide all elements of the design of your sites Runic hotels, as well as work on the analysis of the information collected through these comments and proposals to identify the strengths and weaknesses

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