Exploring the opportunities and challenges of applying "Block chain" Technology in the tourism Industry

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Department of Tourism Studies - Faculty of Tourism and Hotels - Sadat City University

Abstract

Block chain technology represents the latest development in a long series in technical and technological advances that hold changes in the tourism sector. The importance of Block chain technology in the tourism industry lies in improving tourist experience reducing intermediaries and combating fraud in tourism as well as securing the payment process. This study aimed at evaluating the employees' attitudes in the tourism sector towards the application of block chain technology, as well as evaluating the opportunities and challenges facing the application of block chain technology in the tourism sector. to achieve the objectives of the study; An electronic questionnaire was distributed to a random sample of workers in tourism and hotel establishments (tourism companies, hotels, airlines). A number of 788 forms were distributed, while the number of 622 valid forms was relied upon to analyze their data out of the total number of forms that were distributed. The results of the study highlighted that there are positive trends in the tourism sector workers’ adoption of the block chain technology in its dimensions of decentralization, transparency, tracking and trust. The results of the study also highlighted that the most important opportunities offered by the cluster chain in the tourism sector are to increase the ability of institutions to enter the markets, contribute to the opening of new markets, and provide innovative and highly competitive services. The results of the study also showed that the most important challenges and obstacles that stand in the way of the application of block chain technology in the tourism sector are the large number of competitors in the tourism market, the absence of binding and governing laws for this technology, the lack of sufficient financial support for the application of block chain technology, and the weak technological infrastructure in the sector institutions Tourist.

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