This study investigates the influence of Green washing practices in tourism marketing on green trust among tourists. A sample of 520 individual tourists in the Sharm El Sheikh region was selected for the study. Data analysis was conducted on 418 cases using SPSS version 20 to describe the levels of availability of study variables. Additionally, the study employed the 4Smart PLS software. Results indicate a significant negative effect of Green washing practices on green trust among tourists towards green products and services. The study suggests the necessity of obtaining environmental accreditations under the supervision of the Ministry of Tourism and monitoring them periodically to limit the use of Green washing practices by tourism companies in presenting their products and services. Furthermore, the study advocates for the activation of a punitive system in case tourism companies are found to violate environmental accreditation standards.
Khedr, B., Khairat, G., Al-Romeedy, B., & Al-Refaei, H. (2024). The Impact of Green washing in tourism marketing on tourist behavior. مجلة کلية السياحة والفنادق - جامعة مدينة السادات, 8(2), 24-43. doi: 10.21608/mfth.2024.358724
MLA
Bushra Khedr; Ghada Khairat; Bassam Al-Romeedy; Hala Al-Refaei. "The Impact of Green washing in tourism marketing on tourist behavior". مجلة کلية السياحة والفنادق - جامعة مدينة السادات, 8, 2, 2024, 24-43. doi: 10.21608/mfth.2024.358724
HARVARD
Khedr, B., Khairat, G., Al-Romeedy, B., Al-Refaei, H. (2024). 'The Impact of Green washing in tourism marketing on tourist behavior', مجلة کلية السياحة والفنادق - جامعة مدينة السادات, 8(2), pp. 24-43. doi: 10.21608/mfth.2024.358724
VANCOUVER
Khedr, B., Khairat, G., Al-Romeedy, B., Al-Refaei, H. The Impact of Green washing in tourism marketing on tourist behavior. مجلة کلية السياحة والفنادق - جامعة مدينة السادات, 2024; 8(2): 24-43. doi: 10.21608/mfth.2024.358724
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