The Role of Gamification in Enhancing Hotel Workers' Training

Document Type : Original Article

Author

Lecturer in the Hospitality Department of the Higher Institute of Tourism and Hotels - King Marriot

Abstract

The study aimed to identify gamification's role in enhancing hotel workers' training, as one of the modern concepts in training. The study relied on a quantitative and exploratory approach to achieving its goal. A questionnaire was designed and distributed to a random sample of workers in Cairo and Alexandria's four- and five-star hotels. The analysis of the collected data relied on the statistical analysis program SPSS V.28. The study concluded that the majority of the opinions of the study sample tended to strongly agree with the elements of the gamification concept, as well as the presence of a positive and significant direct relationship between gamification as an independent variable and the training of workers in the study sample hotels as a dependent variable. Based on the results, the study recommended the importance of Egyptian hotels adopting the concept of gamification within training plans for workers, qualifying those responsible for training to develop their abilities in designing training games, and encouraging workers to participate in designing games.

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