Volume & Issue: Volume 9, Issue 1 - Serial Number 27, June 2025 (Part Two) 

Original Article

The Influence of Deceptive Tactics of Marketing on Marketing Ambidexterity: Case Study of the Egyptian Airlines

Pages 1-25

Wessam S. Ahmed; Hamida A. Mohamed; Mahmoud R. Al-Azab; Asmaa M. Marzouk


The Impact of Knowledge-oriented leadership on Organizational Performance in Tourism Companies

Pages 126-153

Ghada Mohamed Khairat; Mohamed Zidan Elsherbiny; Dalia Fathy Mandour; Shereen Girgis Labib


The Impact of Sustainable Supply Chain on Achieving Excellence in the Egyptian Hotel Industry

Pages 198-223

Hamada A. Elkashak; Mohamad A. Taleb; Rania H. Mahmoud; Abdallah M. Elshaer


ISO 22000 Implementation in Egyptian Nile Cruise Operations: An Exploratory Audit-Based Study

Pages 264-280

Haytham Gomaa Abd El Fatah Edrees; Mohamed Abou Taleb Mohamed; Mahmoud Sayed Abou Kamar; Abd Elmonem Omar Mohamed


Antecedents and Consequences of ISO 22000 Implementation in the Egyptian Nile Cruises

Pages 281-302

Haytham Gomaa Abd El Fatah Edrees; Mohamed Abou Taleb Mohamed; Mahmoud Sayed Abou Kamar; Abd Elmonem Omar Mohamed


The Impact of Cybersecurity on Brand Loyalty in Airlines: A Study from a Customer Perspective

Pages 19-35

Toka Mahrous Fahmy; Ahmed Mahrous Khodair; Mohamed Shaaban Bassiouny; Hadeer Mosaad Ramadan