Volume & Issue: Volume 9, Issue 2 - Serial Number 31, December 2025 (Part Three) 
The Impact of Influencer Marketing on Building Customer Trust and Enhancing Loyalty in the Restaurant Industry

Pages 72-94

Hossam Hassan Fathy; Mohamed Abou Taleb Mohamed; Abd-Almonaim Aladaweiy; Mohammed Ezzat Hashad


Do Cultural Differences Matter? Individualism–Collectivism as a Moderator in Hotel Complaint Handling Outcomes

Pages 124-150

Yasmin Sherif Elkashak; Emad Mohamed Abdel Aal; Rania Hafez Gharib; Mahmoud Ahmed Abou kamar


Factors Influencing Tourists’ Intention to Use Cryptocurrencies

Pages 1-18

Hend Salem Nemer; Toka Mahrous Fahmy; Hamida Abd El-samea Mohamed; Mohammed Shaaban Ismail


The Role of Strategic Agility in Enhancing Digital Marketing Campaigns for Airlines

Pages 19-33

Samir Mamdouh Moustafa; Ghada Mohamed Khairat; Heba Salah Zaki; Dalia Amin Moustafa


The Role of Brands in Enhancing the Cultural Identity of the Egyptian Tourist Destination

Pages 34-48

Esraa Abo El Enine Sedeque Mesrga; Nehad Mohamed Kamal; Mahmoud AbdElmonem Abd Ellaah; Mohamed Shaaban Esmail